THE ANIMAL HOSPITAL
BRAND DESIGN & EXTENSIONS
Previously known at The Murdoch Vet Hospital, they were heavily affiliated with Murdoch University and consequently seen as a training facility despite the fact that they were always a practicing vet hospital.
We needed to rename and rebrand them in a way that separated them from the University's style and governance. We needed a vibrant & modern brand that challenged the corporate and out-dated perceptions held by much of the public.