VW HEALTH CHECK

VOLKSWAGEN

THE IDEA

Winter is the trickiest season for drivers. Building on the well known "Snow Plough" advert we came up with a traditional ATL campaign that highlights the advantages of a winter health check for your Volkswagen.

A series of Vines also clear up misconceptions about driving during winter.

PRINT

DIRECT MARKETING

We sent VW owners a useful DM piece to get their Winter Health Check started, before taking it to the experts with an included discount.

SOCIAL

We also sent out a series of fun Vine videos with useful winter driving tips.